I majored in Studio Art with a focus on Graphic Design at California State University Long Beach. After briefly interning at Ambiguous Clothing, I got my first gig doing production and design as a Footwear Graphic Designer at Draven Shoes. I moved on to design for Rip Curl Surf Company for 3 years as their Womens Apparel Graphic Designer. I had an itch to expand my versatility into streetwear and lifestyle branding, so I started freelancing for Publish Brand & Orisue Clothing, contributing printable tee shirt designs & logo branding. I then served as Mens & Womens graphic designer at Young & Reckless Clothing, then went on to BLVD Supply Company as an Art Director.
My creative approach is to find points of tension behind an idea. I rely on heavy research and development of any specific concept based on direct competitor brands, what is happening on a local street level and my own personal tastes to come up with unique graphic concepts and branding.
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